HANOBACO, a confectionery company based in Hanoi, recently commissioned a project to design advertising images for their upcoming Tết and Mid-Autumn Festival campaigns. The aim of the project was to create visually appealing images that would effectively promote the company’s traditional and special edition sweets, packaging, and promotions. The project team worked diligently to conceptualize and design images that would resonate with the target audience and capture the festive spirit of the holidays. These images were utilized across various platforms such as social media, billboards, and print materials. The campaign was successful in raising brand awareness and driving sales for HANOBACO during the Tết and Mid-Autumn Festival period. In conclusion, the project was a great experience, and I am proud to have been a part of the team that produced such a successful campaign.