MSB bank launched an advertising campaign for the Tết holiday season (2022). The campaign involved creating a series of visually engaging advertisements that promoted the bank’s Tết-themed financial products and services. The team behind the campaign worked to develop a creative concept that would resonate with the target audience and effectively convey the message of the bank’s special offers and promotions. The advertisements were featured on a variety of platforms, including television, print and digital media. The campaign was successful in raising awareness of MSB’s Tết-themed financial products and services and resulted in an increase in customer engagement and financial transactions during the holiday period. Overall, it was a great experience working on this campaign and I am proud of the final outcome.