STEP UP KIDS

I was involved in a project to design the brand identity for the “StepUp Kids” English language learning book for children. The goal of the project was to create a visual identity that would reflect the brand’s mission of making learning English fun and interactive for young learners. The team and I worked on developing a logo, color palette, and typography that would appeal to children and be memorable and easily recognizable. The visual elements developed were also consistent with the book’s content, such as illustrations, characters and interactive activities. We also included cultural elements to help children understand and appreciate different cultures while learning the language. The final design was applied consistently across all of the book’s materials, including cover, illustrations and interactive activities. We received positive feedback from early testers and believe that the new branding will be an important factor in the book’s success in the market.